Amazon's Ratings Count After All

According to the NY Times those one-stars mean sales! According to a Dartmouth research, the more highly controversial a book is, the more people buy it. What's interesting to me is the line "The hope is that book companies would use the index to market books." I can see the ads now: This Book Sucks! George Bush is Gay. It's a bad idea for marketing to have these ideas. Bad. Bad... Why, if I were more of a marketing weenie, I could saying something like, you know, Diva's Guide to Selling your Soul promotes satanic worship. Whew. Glad I'm not!